CHElsea masler

Working across marketing campaigns for artists like The Lumineers, Phoebe Bridgers, Ed Sheeran, and Taylor Swift, Chelsea Masler develops strategies that connect fans with live experiences. As Director of Marketing at Messina Touring Group, she designs promotional approaches that balance creative concept work with platform execution.

Before Messina, Chelsea worked on the venue side of the music business, which gave her perspective on multiple parts of a show's lifecycle. She graduated from the University of Arizona with a degree in Communication and Marketing and knew by high school that she wanted to work in music. Her day-to-day involves brainstorming creative ideas that become the tools used to promote tours, diving into fan communities to find what will resonate while staying authentic to the artist.

She also helps manage the company's social media presence, shaping how Messina Touring communicates its brand externally. She values being part of an organization with a long history in concert promotion, while contributing to its goal of growing their roster.

"I am unreasonably good at parallel parking."