MADDY RUEDA

Maddy Rueda is Strategic Partner Manager for Independent Music Business Development & Partnerships at YouTube, where she drives business growth and fosters partnerships with independent labels globally. Over her eight-year tenure at YouTube, Maddy has held several pivotal roles, navigating the intersection of technology, rights management, and business strategy. She previously served as Global Program Manager, Music and Partner Operations Manager, Indie Labels. Prior to YouTube, she worked at a sport marketing firm, collaborating on high-profile projects with iconic brands including the Dallas Cowboys, the UFC, and the Chicago Dogs.

At YouTube, Maddy’s current focus is on championing independent artists and labels, building sustainable pathways to help them amplify their voices on a global scale. She is an active advocate for industry mentorship, dedicating her time to guiding the next generation of music leaders as a mentor for both the Recording Academy’s Grammy U and A2IM’s mentor programs. Maddy is an alumna of Southern Methodist University and is currently based in New York City.

"Bring Me The Horizon's Malta Weekender in 2022. Watching over 100 people form a circle pit and water-moshing in a pool overlooking the Mediterranean Sea is something you can't forget!"