Bina Fronda

Bina Fronda has music in her blood. The granddaughter of a Jazz musician who immigrated to New York City from Southern Italy, Bina’s path in dance music was inspired by her uncle who was a house music DJ and label owner.

Bina’s start as a music professional was as a freelancer in the festival industry; namely large scale events including Governor's Ball. She landed at famed NYC-based dance music label Ultra Records shortly after and worked her way up to her current role as VP of Marketing. During her time at Ultra Records, Bina has overseen marketing campaigns for artists such as Steve Aoki, Kygo, SOFI TUKKER, Benny Benassi, Austin Millz, Gordo, Anabel Englund & many more.

When she's not running artist campaigns, she's DJing around the world with residencies on Twitch with the esteemed FEMME HOUSE Collective, local disco & house events in NYC, festival performances at Lollapalooza (Chicago), The Governor's Ball (NY) where her career in music first began and Nameless Music Festival on Lake Como; Italy’s largest music festival.

"My uncle very much shaped my love and eventual path to working in music. when i was a kid, he used to take me to record shops in Chinatown and listen to demos with him in the car. When I was a teenager, he took me to my first club. He always inspired me and told me you have to be a little crazy to work in music. Its an industry where you have to love it to live through it. His guidance and love for the music continues to guide me daily."