
TRENTON PRATT
Vice President, Genre Strategy Commercial Marketing
Virgin Music Group
Trenton has been passionate about the music industry from a young age and has dedicated his career to turning that passion into purpose. He began his professional journey at Sony Music Entertainment while attending the Illustrious Harris-Stowe State University in his hometown of St. Louis, MO, where he also joined the Alpha Eta chapter of Alpha Phi Alpha Fraternity, Inc. Since then, Trenton has worked for some of the top entertainment brands in the world, including CBS, BET, and now Virgin Music Group. Trenton’s career has allowed him to travel the world and receive mentions in Billboard, Afro Tech, and Forbes, amongst many other media brands. For Trenton, the most rewarding aspect of his career is the opportunity to work alongside artists and industry leaders every day, contributing to the continued evolution of music and culture.

"The Alchemist: I first read this book when I was at a crossroads in my life, and it helped put things into perspective for me. It is a book I feel like everyone should read at least once. This question made me realize I should revisit it.
'There is only one thing that makes a dream impossible to achieve: the fear of failure.' - Paulo Coelho, The Alchemist"