NICOLE RICH

Nicole Rich was born in Chicago and is currently based in Los Angeles. She began her career in music at just 13 years old, creating a Justin Bieber fan Twitter account that grew to over 26,000 followers and became her entry point into the industry. Through early networking and hands-on experience, Nicole built a multifaceted background spanning live events (ScoreMore Shows), publicity (Columbia Records), artist management (Red Light Management), distribution and label services (AWAL), and college marketing and radio promotion (in2une Music).

Over the past three years, Nicole has served as Director of Promotion and Publicity, and most recently as Head of Streaming, at Big Loud Rock – the alternative and rock imprint of Big Loud Records. In this role, she has overseen promotion strategy across radio, press, and now streaming platforms, working closely with artists including HARDY, Jagwar Twin, Dexter and The Moonrocks, Dogpark, Edgehill, Liam St. John, Girl Tones, mercury, and more.

A graduate of The University of Texas at Austin with a degree in Public Relations, Nicole brings a fan-first perspective and a deep understanding of modern music marketing to every project. With experience across nearly every corner of the music ecosystem, her career reflects a lifelong passion for artists and building sustainable careers.

"Keep it moving."