SAM JUNEMAN

Sam is a seasoned leader with 15 years of success driving innovation in the music and entertainment industry. She brings over a decade of deep expertise in streaming partnerships, data-informed commercial strategy, and global campaign execution. Her work is defined by a track record of building high-impact marketing strategies, scaling audiences, and bridging creative vision with business performance. She’s recognized for her ability to lead across functions — from artist development to digital innovation — and for fostering long-term industry relationships rooted in trust and results. Known for her entrepreneurial mindset and collaborative leadership style, Sam has helped shape the trajectory of both emerging talent and legacy artists and constantly has her eye on opportunities where she can help shape the future of music, culture, and technology. Sam is a Billboard 40 under 40 and Billboard Indie Power Players honoree. She has served in Executive Leadership positions at IPG Media Group, Universal Music Group, and Warner Music group, and most recently served as the SVP of Irving Azoff’s Iconic Artists Group and works on preserving the legacy of Iconic artists like Cher, Wu-Tang Clan, The Beach Boys, and Frank Sinatra to name a few.

"I had a boss (who to this day is still my favorite) who would always say "Did you try your best? Did you have fun? then that's all that matters." And he's never been wrong about that!"